SKELE-TOES #WHATTHEHECKISTHAT Campaign Launch at the 2012 FILA POLO CUP - Ning4u:Anything And Everything's Free
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SKELE-TOES #WHATTHEHECKISTHAT Campaign Launch at the 2012 FILA POLO CUP





FILA launched the revolutionary Skele-Toes, a four-toed shoes with its official endorsers Tim Yap, Borgy Manotoc, Georgina Manotoc and Abs Abdelkader who also acted as the hosts in the annual 2012 Fila Polo Cup at Manila Polo Club. The Cup has been one of the much-awaited sports event annually because aside from action brought by the "sport of kings" it delivers also the glitz and glamour of the year.




Fila's first couple Cris and Butch Albert graced the said occasion, along with FILA VP of Advertising Ana Abad Santos. After TV host JM Rodriguez sang the National Anthem, Butch lead his team for the Low Goal Game while Tessa Prieto-Valdes and Cris will do the Ceremonial Toss for the High Goal Game. Event lead and directed by Rem Zamora.




The match was so exciting and it end up a tie, then the Skele-Toes ambassadors walked into the grounds right after the awarding ceremony. Simultaneous with the dance number choreograph by Dexter Santos, styling by Leeroy New and intallation art by Denis Lagdameo. The scene started to change when the band Articulo sang and the table, foods, chefs and people owned the ground and celebrate the successful day.




#WHATTHEHECKISTHAT catch- phrase of the every Cup and will be the campaign for this year, and started it at the said event which guests can purchase almost 50% discount Fila footwear and 500 Php will go to the 500 families affected by typhoon Sendong and the event will also benefit the iSport Life Ministries.




Now you can join the fun and win exciting trips and prizes from Fila. Just make the most amazing strange, weird,odd, unbelievable and what-the-heck-is-that reaction photo and post it at FILA Philippines Facebook Page and the Facebook Community votes for the winners.



For more information about Fila, log on to www.fila.com.ph. Like filaskeletoesph on Facebook and follow @filaskeletoes on twitter.

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