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Join ELECTROLUX (Design Lab) in Creating Healthy Homes


Nowadays, pollutants are around us, as you walk out at the front of your door they start to accumulate your lungs, skin, hair and every part of your body. The stress increasing as you stay longer outside, but you will become feel relieve when you enter your home knowing that the house is clean, food is ready on the table and more. What peace of mind right? 


It is gyou realize that your hood to know that your home appliances can take care of all these. You see the MAB cleaner scanning your house and deploying its flying mini-robots to the areas in need of cleaning. Meanwhile, an Atonium 3D Food Printer has determined your nutritional needs and is working on a healthy meal for you. At the same time, the Breathing Wall started to purify the air while recreating an environment that will help you relive a happy memory. Imagine this futuristic scenario made possible by you.

This advanced home is the brainchild of the top three winners at last year’s Electrolux Design Lab competition.

Electrolux Design Lab 2014

This year, Electrolux, a global leader in household appliances, partnered with the University of the Philippines-Diliman, De La Salle-College of St. Benilde, and University of the East-Caloocan to give design students a chance to create a thoughtful, modern home for the rest of the world to enjoy.

Design students around the globe are invited to submit innovative ideas for the future household for a chance to win € 5,000 and a six-month paid internship at an Electrolux Global Design Center.

On its 12th year, Electrolux Design Lab continues to pave the way for future visions of urban household lifestyles, with the theme Creating Healthy Homes. The competition seeks ideas for products, accessories, consumables and services for three focus areas: Culinary Enjoyment, Fabric Care and Air Purification. Through the Design Lab competition, Electrolux sees a creative and sustainable future that projects a healthy well-being and pleasant environment for everyone to live in.

Andrea Pionilla, Marketing Manager, Electrolux Philippines, explains, “Design Lab is Electrolux’s way of fostering technological innovation. This year, we look forward to receiving creative new ideas that will promote healthy and sustainable lifestyles to millions of people around the world.” She adds, “Design students from the country are capable of competing globally and are equipped with outstanding skills and the drive to be recognized by the whole world. For the winning idea to come from the Philippines this year would be a great finishing touch.”

All Filipino Design students are welcome to join. To enter the competition, participants should submit the following: (1) a brief of their concept; (2) a visual sketch illustrating their concept; and (3) a description of the consumer benefits. Submission of entries is from March 1 to April 6, 2014. To know more about last year’s winning entries and the details of the competition, visit www.electroluxdesignlab.com.


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