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MILO and DepEd for "One Child, One Sport" campaign

The leading beverage brand MILO, recently announced its partnership with the Department of Education (DepEd) for the "One Child, One Sport" campaign. The One Child, One Sport campaign reinforces the new and existing sports programs of MILO and DepEd to promote one advocacy that is building a nation of champions. The program seeks to empower, mobilize, and inspire both the youth and their educators through sports and proper nutrition. 



The launch was held at Bayview Hotel and attended by the executives of Nestle Philippines, DepEd Assistant Secretary Tonisito UmaliRio Dela Cruz of Run Rio, media and more. The program always emphasizing that in providing access to physical education specially the children and introducing various sports disciplines will not only shape the country’s budding athletes and building champions, but will also address the right of every Filipino opportunities for a better future.


The launch was held at Bayview Hotel and attended by the executives of Nestle Philippines, DepEd Assistant Secretary Tonisito UmaliRio Dela Cruz of Run Rio, media and more. The program always emphasizing that in providing access to physical education specially the children and introducing various sports disciplines will not only shape the country’s budding athletes and building champions, but will also address the right of every Filipino opportunities for a better future.


We are working closely with DepEd to raise awareness about the value of physical education and sports in bringing a wealth of physical and mental benefits and teaching life values that prepare schoolchildren for a successful adulthood,” says Nestle Philippines Beverages Business Executive Manager Sherilla Bayona. “One Child, One Sport is a program that encourages children to get into an active and healthy lifestyle and eventually lead them to sports.”

"The principles that the child learn from sports is the same principles that they need through the journey of life" shared by DepEd Asst. Sec. Tonisito Umali, "Like for example discipline and cooperation".

MILO and DepEd will implement One Child, One Sport across ongoing and new sports programs in public schools around the country. One example of how OCOS will leverage existing MILO sports programs is the National MILO Marathon, which will continue to engage DepEd through its short distance race categories and the Help Give Shoes Advocacy.

As the NATIONAL MILO MARATHON marks its 38th season this year, MILO introduces the categories for aspiring runners like the 3-K and 5-K distances.

The National MILO Marathon’s legacy lives on as it ushers the 18-leg event with the opening race in Baguio on June 29. The winners of this season’s National Finals will be given a chance to compete in the 2015 Tokyo Marathon. Just like last year’s victors Eduardo Buenavista and Mary Joy Tabal, part of their prize for winning the 37th NMM in 2013, is to send and competed in the Paris Marathon last April 2014 which was  participated around 230,000 runners globally.

And as always Nestle Philippines (MILO) will further support the young Filipino talents by providing 16,000 underprivileged youth with brand new running shoes this year to reach the 50,000 mark through the Help Give Shoes advocacy. Help Give Shoes aims make the donation to students in Yolanda-hit cities, particularly Tacloban, Ormoc, and Eastern Samar.

The registration is also up and growing to continue not only encouraging every Filipino to run but mostly to join in its noble cause. Interested participants may process their registration, payment, and direct-to-home delivery of race kits online through the official MILO website.

Following the pilot race in Baguio (June 29), the elimination legs will resume in Dagupan (July 6), Tarlac (July 13), Angeles (July 20), Manila (July 27), Naga (August 24), Lucena (August 31), Puerto Princesa (September 7), Lipa (September 14), Iloilo (September 21), Bacolod (September 28), Tagbilaran (October 5), Cebu (October 12), Butuan (October 19), Cagayan De Oro (November 9), General Santos (November 16), and Davao (November 23). The National Finals will be held on December 7 at the SM Mall of Asia grounds in Pasay City.

The 38th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, ASICS, Lenovo, Manila Bulletin and Gatorade, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

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