Dubsmash queen Maine Mendoza is the new face of 555 sardines
Fast rising star Maine Mendoza @mainedcm, a culinary student who has now made a name for herself as the other half of the Internet-breaking #Aldub loveteam in the highly successful Kalyeserye of Eat Bulaga, is now the new face of 555 Sardines!
Maine stars as herself in the new 555 Sardines TVC where the undecided Dubsmash queen is made to choose between her two 555 Sardines favourites, prompting netizens to once againstart posting an avalanche of tweets using #DalawaAngPusoNiMaine.
After the scheduled premiere of the new 555 TVC on Eat Bulaga today, expect another deluge of tweets using #MaineHearts555 from her avid supporters who simply can’t get enough of Maine.
According to Greg Banzon, Vice President and General Manager of Century Pacific Food Corporation, makers of 555 Sardines, “we saw how Maine's humble, wholesomely attractive and funny persona connected very strongly with the masa consumer. We saw her as a perfect endorser to showcase the brand's top two best sellers.”
In 555’s latest campaign, many people will witness Maine’s exciting story with her two newfound loves: The classic taste of 555 Sardines in Tomato Sauce andthe extraordinary taste of 555 Fried Sardines.
Asked which among the two bestsellers would she choose, the young celebrity quipped: “Sobrang hirap! But I’m very happy to endorse both variants of a brand that has always been close to the heart and palate of many Filipinos!”
The 555 Sardines Classic variant captures the right formula that suits Pinoy taste with its rich and tasty tomato sauce with fresh and plump sardines. Meanwhile, giving more adventurous consumers an extra kick on the classic comes the555 Fried Sardines—a unique way of preparing deep-fried to bring out that crispier and tastier flavor, seasoned with special spices for a delectable sardines indulgence that’s available in four flavours:Hot&Spicy, with Tausi, Escabeche, and Bistek, all fried in soya oil.
With both offerings present the right combination of fresh and plump fish infused with two different flavours, no wonder Maine ends up singing: “Sana dalawa ang puso ko!” in the newest 555 Sardines TVC now showing on primetime TV.