Four of the entertainment industry’s brightest have come together to promote financial literacy in Sun Life Financial’s latest campaign promoting its program dubbed “Money for Life.”
Actor and triathlete Matteo Guidicelli, actress, chef, and award-winning author Judy Ann Santos, actor and producer Piolo Pascual, and top network executive Charo Santos-Concio were tapped to be the advocates of “Money for Life,” a comprehensive and customizable financial planning program that will help a client ensure that he will have sufficient funds no matter where life takes him and whatever life stage he may be in.
Charo, who retired as CEO of ABS-CBN last year, is enjoying life after retirement by spending time with her family and grandchildren while still engaging in her creative pursuits and hosting ABS-CBN’s longest-running drama anthology “Maalaala Mo Kaya.” “I am definitely more relaxed now, though I am still on the lookout for the next story that will inspire the audience,” she shared. “All of these are possible because I was able to save and invest for my future.”
Judy Ann is likewise money-savvy. “Years ago, when I was still starting in showbiz, one of the first things I spent money on was a Sun Life insurance policy,” she shared. “Now that I have three children, I know that their future will be taken care of with the right financial partner by my side.”
Meanwhile, Matteo is also embracing his own financial journey. “In the same way that I’m very hands-on with the projects I’m given, I want to understand how to manage my money too,” he said. “I have so many goals that I’d like to pursue, but with my investments, I’m sure that I can make all those a reality.”
For his part, long-time Sun Life ambassador Piolo is more than happy to welcome Charo, Judy Ann, and Matteo into the Sun Life family. “It’s definitely an honor. These are people whom I admire and respect in the industry” he said. “I am one of the many people who look up to Ma’am Charo for her passion and wisdom; I admire Matteo for being conscientious in all his endeavors from showbiz to sports; and of course, I am thrilled to be reunited with Judy Ann, who definitely played a big role in my showbiz career.”
Piolo, whose son Inigo is now also making waves in the business, is focusing on his own interests such as sports. “I’m into a lot of sports like cycling and badminton. I’m able to focus on my health and wellness, because I know Sun Life will always be there to take care of my finances,” he said.
As endorsers of the “Money for Life” campaign, Charo, Piolo, Judy Ann, and Matteo star in Sun Life’s latest TV commercial – a powerhouse casting never before seen in the insurance industry. “These four stars are admired in the industry not just because of shows and movies they’ve starred in; it’s because of who they are beyond the screen and how they are in real life,” Lopa said. “Sun Life looks forward to working closely with them in further inspiring Filipinos to find their way to financial security. It’s time for Filipinos to truly pursue the brighter life that they envision for themselves and their loved ones. Sun Life and its affiliates are ready to guide them in this journey.”
In the Philippines, “Money for Life”, Sun Life's unique approach to financial planning, is available through the following three entities: Sun Life of Canada (Philippines), Inc., Sun Life Asset Management Company, Inc. and Sun Life Grepa Financial, Inc.