#AXEBLACKARJO: THE UNDERSTATED ATHLETE'S AESTHETIC - Ning4u:Anything And Everything's Free
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#AXEBLACKARJO: THE UNDERSTATED ATHLETE'S AESTHETIC

Axe, the world’s #1 Male Fragrance Brand launched its Axe Black Concept Store campaign last May of this year. Patterned after last year’s Pop-up Bar Series, the Concept Store Series aims to invite guests into the Axe Black Man’s world of understatement, showcasing his take less effort, more style.

The Concept Store Series was kicked off last August 26-28, with Axe Black Ambassador DJ Nix Damn P, at his Maharlika store, while fashion and lifestyle blogger David Guison took the spotlight last Oct 7-9 with his Aviation Axe store.


This November, Axe wraps up the series with Axe Black Ambassador, actor Arjo Atayde, as he shows his take on the understated lifestyle with Axe Park. Together with teammates Ria Atayde, Landon Leoncio, Martin Atayde, and Boys Night Out DJ Slick Rick, the Axe Park will zero in on fashion, grooming, and fragrance, along with injecting Arjo’s personal style of athleisure.

Always on the go, Arjo took his concept store’s inspiration from his daily life. Showcasing that despite a busy schedule, guys can always take their cue by completing their look with pieces that are both bold yet simple, much like the Axe Black fragrance.

Replicating the aura of a varsity locker room, the venue featured in-store stylists and grooming consultants to help customers mix and match different pieces. Arjo and his teammates were also present throughout the event to help guests finish up their look with a spray of Axe Black.

As guests arrived, they were greeted by stylists who took them on a tour of the different apparel available, including exclusive pieces by local retail brands Rocca and Halo Halo. Attendees also perused through other essentials, like special jackets, Mist and Sip jugs, and special merchandise from Vans. His 10 showcased pieces were a mix of both local and foreign brands, but combined together created a look that was distinctly Arjo.

The Axe Park will be open to the public from 11 am to 6pm from November 12 to 13, 2016, at the Unit 27 Apartment Bar + Café, 26th street corner 7th street, Icon Plaza, BGC. After which, selected items of the Axe Park will also be available for online purchase through LAZADA. #AxeBlackArjo #LessEffortMoreStyle


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