The Dyosa Actress, It's Showtime host Anne Curtis-Smith joins the family of Filipino food brand Jollibee. Together with the "mas pinasarap" Jolllibee's Burger Steak, Anne is so happy and much in love with the brand.
Jollibee’s Burger Steak is “love at first bite” according to Anne Curtis. For her, its beefy patty and savory signature mushroom gravy sauce is the Filipino version of steak and always reminds her of home.
On the other hand, Jollibee is proud to welcome another star to its ever-growing family of celebrity endorsers. Anne’s first project for the homegrown QSR brand is an ad campaign featuring the best-selling Burger Steak, which premiered last February 12, 2017.
“Anne is dynamic and talented, and her cheerful demeanor brings joy to everyone around her,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “We hope the nation shares our excitement over Anne being the newest endorser of one of Jollibee’s most popular products, the Burger Steak.”
Her journey to stardom began exactly twenty years ago, at a Jollibee store along Boni Avenue in Mandaluyong City.
“Jollibee brings me so much joy,” she said. “At a young age, my mother introduced me to the Filipino treat that is Jollibee. This is where I got to taste the sweet Jolly Spaghetti, the joys of Chickenjoy, and of course, the Filipino version of steak, the Burger Steak with rice! It started my life here in the Philippines,”
A 12-year-old balikbayan visiting relatives from her mother’s side, Anne was discovered by a talent scout while she was enjoying Jollibee’s signature treats.
“I remember having Chickenjoy and Jolly Spaghetti,” said Anne, who excitedly recounted her ‘discovery’ story. “I wouldn’t be the star I am today if I was not eating at Jollibee 20 years ago. It’s just one of the reasons why Jollibee has a special place in my heart.”
“With Jollibee, there’s always a treat to look forward to, from mainstays like Burger Steak and limited time offers like the Tuna Pie. You’ll never get tired of eating at Jollibee, because there’s so many treats to choose from. The food really brings me so much joy!,” said Anne.
With a truly joyful discovery story, Anne believes that her Jollibee endorsement could not have come at a better time.
Witness Anne find her beefy ever after with the latest Jollibee Burger Steak TVC, this LOVE month.