Rooted in youth culture, Chuck Taylor has been and will continue to be, an ever-lasting symbol — never a trend. Chuck is 100-years old, and still brand new. To bring the street style icon to today’s generation, the “Forever Chuck” campaign launched this past February as the first global initiative to serve the encapsulating spirit of youth. Taking over social media feeds, retail displays and digital commerce with engaging stylized images, the videos (insert link to videos) all told stories of Chuck’s rich history and bright future as a cultural mainstay.
Today, Converse officially debuts the most pinnacle piece to the story of Chuck. The “Forever Chuck” content is a film that punctuates the campaign by taking a stand for the community of Chuck fans worldwide. It exudes a youthful energy and spirit for the next era of Chuck by bringing together a collective of bold individuals, all pushing their respective scenes forward. The people chosen share Converse’s brand values and span a range of genres, appeal and notoriety and are collaborators who will focus on communicating compelling stories.
“The Chuck Taylor has been a cultural icon with a rich history and even more incredible future,” said Julien Cahn, Chief Marketing Officer at Converse. “Through the debut of our Forever Chuck film, we will have officially introduced our collective of exciting people, who share our brand values and are driving the spirit of youth culture forward.”
For more #ForeverChuck campaign, visit www.converse.com.ph or Converse Philippines social media handles – Facebook: www.facebook.com/ConversePhilippines and Instagram: www.instagram.com/ConversePH.