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"Flying Forward" with Feiyue

FEIYUE steps into the Philippines, the European shoe label which pronounced as "Feî-ué" meaning "Flying Forward" in Chinese. From Europe to Asia, Feiyue aims to create an accesible, fashionable and comfortable product; one that develops inspired partnerships that are in tune with its creative DNA and core values.

As it enters the Philippines market the launch was held last October 13 at Opus Restaurant and Lounge. As I enter to the venue, I immediately noticed the history wall which features how the Feiyue footware developed and evolved. The history wall was five parts; Part 1 2005/06 The Reinvention of Feiyue (rework from process to logo and first collection Feiyue Lo Classic was lauched), Part 2 2007/08 The First Global Collaboration: Celine (expands into 14 countries), Part 3 2009 Birth of the Feiyue(first marketing campaign) , Part 4 2010 Birth of the Delta Mid Model (second marketing campaign) and Part 5 The Third Marketing Campaign (A.S.series).

Then the show started with the Feiyue's viral video entitled "Attack of the Werewolf" lots of running, screaming and fashionable outfits, featuring the Feiyue's Fall 2011 model.It was followed by the model wearing Feiyue's collection owning the ramp the freeway inside the Opus. The Feiyue sneakers really maintains its authentic vintage charm as it also transformed into more innovative and trendy brand.

You can visit www.feiyue-shoes.com for more details and information. Like them on Facebook HERE and follow them on twitter @FeiyuePHI. Check more photos HERE.
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