Glad to have joined The Music Run by Philam Life that draws almost 10,000 participants - Ning4u: Anything And Everything's Free
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Glad to have joined The Music Run by Philam Life that draws almost 10,000 participants

Since 2012, I've been joining fun run every now and then, because the major running events are happening in BGC which is near our place and secondly my husband love to run and finally it helps my system to de-stress. 

Recently, I joined The 
Music Run by Philam Life that happened at the Philippine Arena in Santa Maria, Bulacan. The fun run was full of excitement, great music, enthusiastic runners like me and my bloggers friends Flow and Ivan.

The Music Run by Philam Life started off with a pre-party featuring a live performance by popular Rock band SpongeCola, followed by a warm-up session led by Official Fitness Partner Gold’s Gym.

At exactly 4PM, Chief Executive Officer of Presenting Sponsor Philam Life, J. Axel Bromley signaled the first wave of runners to hit the pavements, sending an energetic crowd of Music Runners on their way through the five-kilometer soundscape. 

Our run made way all through an exciting odyssey of sound with five different Music Zones—Rock, Pop, Old School, Hip Hop, and Dance—with concert quality speakers lined throughout the entire course, immersing the crowd with great music. The course then led runners straight to the After Party, featuring local DJ Deuce Manila and DJ Sam Withers from Australia. Music Runners were treated to a spectacular fireworks display at the end.

Unlike other marathons and themed running events, The Music Run by Philam Life had no time limit, which meant no pressure for us to finish the course, allowing us to enjoy it as much as they want to and an opprotunity for us to make unlimited photo of the event, the place and the exciting happening around. Medals were given out as a reward from Philam Life to every participant at the finish line.

The runners also enjoyed a complete suite of health and wellness activities and perks from Philam Life such as financial health check and needs analysis at the Real Life Planner booth, sports and fitness challenges at the Philam Vitality area, and relaxation and wellness activities at the BPI-Philam station.

We understand that health has become a primary life goal among Filipinos. We want to help them achieve this by encouraging them to embrace a healthier lifestyle and live longer, more active lives, through health campaigns and wellness activities such as The Music Run™,” said Philam Life CEO J. Axel Bromley.

As the Event Promoter of The Music Run™ across Asia, Executive Director of Exceed Sports & Entertainment Martin Capstick believes that the combination of music and running forms a powerful connection with today’s modern generation.

With the resounding success of The Music Run™ in the cities we have been to, we are proud to bringit to the Philippines for the first time.” He adds, “Music and running always go hand in hand in a way that allows fitness buffs and casual runners alike to enjoy running to the rhythm of the beat. With The Music Run™, we are excited to build a community of Music Runners™ whom we put at the heart of this experience by inviting them to decide on the songs they want to listen to during the run,” he said.

Music that was played during the run were chosen by the us runners. With the tagline, Your music, Your beat, Music runners voted for their favorite tracks in each music genre. The top five picks became the music zone playlists for the run. The Music Run partnered with Spotify to build this bespoke digital music selection mechanic that crowd-sources the songs for the run.

“The concept of The Music Run™ is a natural fit with Spotify – Music is a big part of the running experience and we are very excited to have The Music Run™ leverage on Spotify’s wealth of music data, content and an understanding of listening habits to create playlists for their upcoming run in the Philippines, our fastest-growing market in Asia,” says Sunita Kaur, Managing Director, Spotify (Asia).

The Music Run™ is one of the fastest growing fun running events in the world, and the success it found in Manila may mean another run in the upcoming years.

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